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PLEDGE 2 PROTECT, INC.
www.PLEDGE2PROTECTNYC.ORG
THE ADVANCE GROUP
Contact: Frank Baraff, fbaraff@theadvancegroup.com, 914-469-3775

YORKVILLE/EAST HARLEM PUBLIC HOUSING RESIDENTS TARGET MAYOR DE BLASIO IN NEW TV SPOT PROTESTING EAST 91ST STREET GARBAGE STATION

While Mayor de Blasio’s administration continues to build the East 91st Street Garbage Station, Pledge 2 Protect, Asphalt Green and residents of Stanley Isaacs and Holmes Towers public housing have united to create an aggressive campaign to confront the Mayor every day with a constant reminder of the damage that the present plans will inflict upon their community and all New Yorkers.

Focusing on the deadly health and safety risks created by the garbage station, the campaign kicks off this week with a new TV spot focusing on the injustice of placing a major health and safety menace just 300 feet from the homes of 2,200 public housing residents. In the spot, residents call attention to Mayor de Blasio’s “dirty little secret,” his continuing refusal to protect the lives of Yorkville/East Harlem residents.

The public housing residents assert that children’s lives are at risk, yet the City plows ahead with construction rather than taking steps that could protect their health and safety.

Milagros Velasquez, a public housing resident who appears in the commercial says, “Stanley Isaacs and Holmes towers residents are people that Mayor de Blasio has forgotten. More than other nearby residents, we will be severely damaged. We will not allow ourselves to be the Forgotten People, to be run over by garbage trucks and poisoned by diesel fumes. We are fighting back.”

Lorraine Johnson, another public housing resident appearing in the spot says, “Mayor De Blasio calls his campaign to prevent traffic deaths “Vision Zero.” But the plan to put a garbage truck ramp with hundreds of trucks through a busy playground isn’t Vision Zero. It’s Zero Vision. Children will die.”

The TV spot will run on major New York City television stations and will also be the focus of an extensive Internet advertising campaign. Over the next two months, this coalition has created a “surround sound” campaign that will include additional TV ads, newspaper ads, an extensive social media effort, demonstrations when Mayor de Blasio makes public appearances, news conferences, distribution of flyers and the gathering of signatures on a Community Bill of Rights — all demanding specific City actions to protect the health and safety of Yorkville/East Harlem residents.

The TV spot can be viewed here. A broadcast quality copy can be downloaded by clicking here.

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